The Lord Mayor of Brisbane hands down Council's Budget each June. It outlines Council funding and the operational plan for the coming year. It reflects the policies and direction of the Lord Mayor and Council and is consistent with Council's long-term financial forecast, Corporate Plan and the Brisbane Vision.
Communicating this information effectively is a difficult task due to the sheer volume of information published each Budget. While Brisbane City Council provides copies of all reports online, many residents will not read the documents in full. A selection of social media images and highlight videos were commissioned to share the most relevant projects with the public.
Social media images to be pushed out via Facebook and Twitter. Eight key messages were selected by the client with the knowledge shareables are mainly viewed on mobile devices. Each image was created with a custom background treatment as viewable in the gallery above.
Both videos were created in After Effects using a soundtrack supplied by the client. The first video details 2016 Budget highlights, while the second outlines the $13.6 million Mt Coot-tha upgrade.