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Communication, university student survey communicatinos displayed on iMac, by Maya Walker
Communication, university student survey merchandise, pull up banner designed by Maya Walker
Communication, university student survey digital signage designed by Maya Walker
Communication, university student survey intranet content displayed on laptop, written by Maya Walker
Communication, university student survey PowerPoint presentation displayed on laptop
Communication, university student survey web banner
Communication, university student survey merchandise including a pen, keep cup, jellybeans, and post-it notes
Communication, university student survey enewsletter story

Survey

The Student Voice Survey launched at QUT to replace an extensive suite of feedback offerings with a single survey. It's one way students can share feedback about their units and teachers each semester. The new simplified approach provided a range of opportunities to rebrand, consolidate, and optimise communications on internal channels.

GOALS
Communicate when survey opens and closes
Encourage students to complete survey
Create assets that can be used each semester
Publish survey information for all staff and students

Audience approx. 75,000
Frequency every semester
Design consistent on all channels
Statistics engagement, clicks, website traffic

Communication plan

Managing and delivering communications for this project involved extensive stakeholder engagement, and I oversaw and delivered all communications to students.

  • Learning and Teaching Unit provided information and approved my proposals
  • Brand and Creative Studio provided the design to be used for all assets
  • Animation was outsourced to an approved vendor
  • Communications were delivered on internal channels
I also designed and produced a range of collateral including PowerPoint presentations for staff, merchandise, and videos for on-campus digital signage. All new assets featured no dates, and a short URL so web content can continue to be updated.

Channels

Messages were consistent across all channels, with minor changes to ensure they were format appropriate:
  • QUT website and news articles
  • Homepage web banners
  • Inbox and QUT app messages
  • Digital signage
  • Enewsletter
  • QUT social media
  • Merchandise
  • Staff resources

Outcomes

High readership and link clicks with planned communications generating 42% of traffic to the website

'Survey open' message read by 48,220 students 80% of student body

Consistent brand published on every available channel linking to new website
(single point of truth with custom short URL and QR code)

New creative assets are evergreen and can be used every semester for a consistent look and feel at no extra cost

Animation

I wrote the brief and script and supplied branded assets in a range of formats. I also worked closely with the vendor through several rounds of changes before the final product was approved.

There are many animation specialists who have industrial outputs with a focus on safety, geography, and projects. After considering several vendors, Punchy Digital Media were chosen because their portfolio included animations with clear instructions that put people at the centre.